To Make Riders Faster

Join us on May 24 at Cyclelogik for a presentation and book signing of To Make Riders Faster featuring the author, Anna Dopico, and the legendary Phil White and Gerard Vroomen founders of Cervélo. 

From the book's website:

"An inspirational but cautionary tale of two entrepreneurs who took their company, Cervélo Cycles, from a school basement project in Montreal, Canada, to their bikes winning in the Tour de France, the Olympics and Ironman.  Phil and Gerard built the most sought-after brand in the cycling world in less than a decade and faced the fight of their lives to keep their company alive. 

The book begins with Phil and Gerard meeting at McGill University in 1995 and captures their trials and tribulations, and successes throughout the years until the sale of their company in 2012.  TO MAKE RIDERS FASTER is a 256-page hardcover book with the story woven through the words, pictures and quotes."